Author Archives: a101tenintwenty

10 Tips to Successful Exhibit, Sponsorship or Advertising Sales at Your Association

Scott Oser, Scott Oser Associates 13 September 2013 1. Know your product(s) and audience(s) inside and out 2. Know your prospects and their needs 3. Hit the low hanging fruit first and often 4. Create a strong media/sales kit 5. Develop … Continue reading

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10 Things Members Want from Your Association Website

This week our speaker was Ray van Hilst, of Vanguard Technology. Download the attached summary with 10 Usability Tips to Improve Member Experience. 10 Things Members Want Handout

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 Mix-up the Media for Your Association

Mix-up the Media for Your Association: 10 Things You Need to Know About Association Publishing Presented by: Amy E. Lestition, Associate VP, Coulter May 10, 2013 1) It’s all about content 2) Mix-up the Media: Develop an integrated publications program … Continue reading

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Follow Up Questions: 12 April 2013

Working with the Board of Directors: 10 important areas of focus to insure optimum relations with, and service to, your Board 1. How does one solve the problem of a conflict between one board member with the ceo based on lobbying … Continue reading

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Working with your Board of Directors: Session Summary

Working with your Board of Directors Ten important areas of focus to insure good relationships with…and service to the Board The four primary keys to successful board staff relationships are: Trust, Performance, Communications, Professionalism 1. Role of the Board versus … Continue reading

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Follow Up Questions: 8 March 2013

I’m Afraid of Advocacy: 10 Things to Help you Understand Government Relations in Association Management 1.) What do you do if association members have conflicting ideas on what industry issues are top priority? What do you do if different parts of … Continue reading

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I’m Afraid of Advocacy: Session Summary

10 Things to Help you Understand Government Relations in Association Management A. Advocacy refers to influencing policymakers. Lobbying refers to influencing policymakers in the support or defeat of a particular measure. Government Relations activities include advocacy and lobbying. Lobbying→Advocacy→Government Relations. … Continue reading

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